Now in Virginia & Georgia

Now in Virginia & Georgia

PCP-Led Diabetes Care. Without the Wait.

PCP-Led Diabetes Care. Without the Wait.

Work directly with a board-certified Primary Care Physician, follow a personalized care plan, and receive continuous support between visits, all from home.

Work directly with a board-certified Primary Care Physician, follow a personalized care plan, and receive continuous support between visits, all from home.

Board-Certified PCP

Insurance Accepted

100% From Home

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Learn more about the program from actual members

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Learn more about the program
from actual members

Personalized For You

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Monthly 30-min tele-visit with Dr. Ritu Madan
24/7 AI + care team in-app chat
Personalized care plan built from your health data
Weekly check-ins with your Heald care team (Nutrition, Fitness, Behavioral)
Heald app with glucose tracking, meal logging, sleep & activity
Smart scale syncs automatically with the app

Personalized For You

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Monthly 30-min tele-visit with Dr. Ritu Madan
24/7 AI + care team in-app chat
Personalized care plan built from your health data
Weekly check-ins with your Heald care team (Nutrition, Fitness, Behavioral)
Heald app with glucose tracking, meal logging, sleep & activity
Smart scale syncs automatically with the app

Hear from those who trusted us

Real People, Real Progress

Real People, Real Progress

Success Stories from our members that eliminated or significantly reduced their GLP-1 dependence.

Success Stories from our members that eliminated or significantly reduced their GLP-1 dependence.

Road to Remission

Your path to real PCP-led support

Your path to real PCP-led support

A simple process designed to bring physician guidance and continuous support together.

A simple process designed to bring physician guidance and continuous support together.

01

Complete Your Intake

Share a few details about your health and current care so we can understand your needs and goals.

01

Complete Your Intake

Share a few details about your health and current care so we can understand your needs and goals.

02

Meet Dr. Madan

Connect with a board-certified Primary Care Physician who reviews your history, data, and current treatment approach.

02

Meet Dr. Madan

Connect with a board-certified Primary Care Physician who reviews your history, data, and current treatment approach.

03

Get Your Personalized Plan

A care plan that is tailored to your glucose patterns, lifestyle, and metabolic response.

03

Get Your Personalized Plan

A care plan that is tailored to your glucose patterns, lifestyle, and metabolic response.

04

Continuous care & support

Your physician, health data, & personalised guidance stay connected for continuous evolved care.

04

Continuous care & support

Your physician, health data, & personalised guidance stay connected for continuous evolved care.

Need More Clarity?

Need More Clarity?

Why this exists?

Diabetes isn’t one-size-fits-all.

Care shouldn’t be either.

Diabetes isn’t one-size-fits-all.

Care shouldn’t be either.

Many people manage diabetes every day, but specialist care often happens only a few times a year.

Many people manage diabetes every day, but specialist care often happens only a few times a year.

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Long Gaps between doctor visits

Doctor visits may happen every few months, even though diabetes decisions happen day to day.

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Long Gaps between doctor visits

Doctor visits may happen every few months, even though diabetes decisions happen day to day.

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Navigating the healthcare ecosystem

Referrals, approvals, insurance friction, and long wait times can delay access to the support people actually need.

a group of blue chairs
Navigating the healthcare ecosystem

Referrals, approvals, insurance friction, and long wait times can delay access to the support people actually need.

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Diabetes is not the same for everyone.

Rigid diets and one-size-fits-all advice can feel hard to sustain when your needs, routine, and preferences are your own.

a group of blue chairs
Diabetes is not the same for everyone.

Rigid diets and one-size-fits-all advice can feel hard to sustain when your needs, routine, and preferences are your own.

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Conneting the dots

Prescriptions, lab results, medications, diets, devices, and advise from different places, but rarely the full picture

a group of blue chairs
Conneting the dots

Prescriptions, lab results, medications, diets, devices, and advise from different places, but rarely the full picture

How are we different

Why Heald feels different?

Why Heald feels different?

Heald combines PCP-led guidance, connected technology, and personalized support that fits real life, all working together in one program.

Follow a plan founded by an endocrinologist

Heald gives you monthly PCP visits and ongoing support between appointments, so care stays connected to real life.

Problem Tackled

Problem Tackled Long gaps between check-ins Personalized Plan built just for you Connected Health Data Endo-founded. No guesswork.

Personalized Plan built just for you

Connected Health Data

Follow a plan founded by an endocrinologist

Heald gives you monthly PCP visits and ongoing support between appointments, so care stays connected to real life.

Problem Tackled

Problem Tackled Long gaps between check-ins Personalized Plan built just for you Connected Health Data Endo-founded. No guesswork.

Personalized Plan built just for you

Connected Health Data

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Member of the

Meet Your PCP

Dr. Ritu Madan, MD

Dr. Ritu Madan is a board-certified Primary Care Physician who specializes in diabetes, metabolism, and long-term metabolic health. She works closely with patients to understand their blood sugar patterns, build sustainable daily habits, and create care plans that support steady progress over time.

Dr. Ritu Madan, MD

Dr. Ritu Madan is a board-certified Primary Care Physician who specializes in diabetes, metabolism, and long-term metabolic health. She works closely with patients to understand their blood sugar patterns, build sustainable daily habits, and create care plans that support steady progress over time.

Experience

22+ Years

Specialty

Primary Care, Diabetes and Metabolism

"Diabetes care isn't just about what happens during an appointment. The real work happens in everyday life, and that's where the real guidance & support can make the biggest difference"

How your care works

Better diabetes care starts when everything works together

Better diabetes care starts when everything works together

Heald combines PCP-led guidance, connected technology, and personalized support that fits real life, all working together in one program.

Heald combines PCP-led guidance, connected technology, and personalized support that fits real life, all working together in one program.

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Endo-Founded Care Plan

Follow a plan built on endocrinologist-founded principles.

Directly review your health data, personalized treatment plan, and monitor your progress over time.

Monthly check-ins to ensure your care evolves with your health, not just once every few months.

Continuous oversight based on your real health data—not assumptions

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Endo-Founded Care Plan

Follow a plan built on endocrinologist-founded principles.

Directly review your health data, personalized treatment plan, and monitor your progress over time.

Monthly check-ins to ensure your care evolves with your health, not just once every few months.

Continuous oversight based on your real health data—not assumptions

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The Heald App connects your entire care journey.

All your health data, insights, and care in one place

Share glucose, meals, activity, and habits directly with your specialist

With 24/7 AI + Care team chat - Stay connected between visits

Track patterns across food, movement, sleep, and glucose

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The Heald App connects your entire care journey.

All your health data, insights, and care in one place

Share glucose, meals, activity, and habits directly with your specialist

With 24/7 AI + Care team chat - Stay connected between visits

Track patterns across food, movement, sleep, and glucose

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Connected Health Data

Integration with CGM, smart scale, and wearable devices

Continuous visibility into glucose patterns and daily trends

Identify what’s impacting your numbers - meals, sleep, activity, stress

Data your specialist can actually use to guide decisions

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Connected Health Data

Integration with CGM, smart scale, and wearable devices

Continuous visibility into glucose patterns and daily trends

Identify what’s impacting your numbers - meals, sleep, activity, stress

Data your specialist can actually use to guide decisions

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Personalized Nutrition and Lifestyle

Nutrition guidance tailored to your lifestyle, preferences, and metabolic health.

Photo food logging for simple, real-world tracking

Support that allows you to train your mind to build routines around movement, sleep, and daily habits

Guidance that adapts to your energy levels and real-life constraints

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Personalized Nutrition and Lifestyle

Nutrition guidance tailored to your lifestyle, preferences, and metabolic health.

Photo food logging for simple, real-world tracking

Support that allows you to train your mind to build routines around movement, sleep, and daily habits

Guidance that adapts to your energy levels and real-life constraints

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Continuous Support System

Ongoing guidance between doctor visits, not just during appointments

24/7 AI chat for instant answers to everyday questions

Access to a care team including nutrition, fitness, and behavior support

Community that helps you stay motivated and consistent

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Continuous Support System

Ongoing guidance between doctor visits, not just during appointments

24/7 AI chat for instant answers to everyday questions

Access to a care team including nutrition, fitness, and behavior support

Community that helps you stay motivated and consistent

What Sets Us Apart

Heald's PCP-Led Plan
vs Traditional System

Heald's PCP-Led Plan
vs Traditional System

The difference isn't just how often you're seen, it's what happens in between

The difference isn't just how often you're seen, it's what happens in between

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Traditional Plan

Care Access

Structured Weekly Check-ins + 24/7 virtual support

Once every 90-120 days

Time Per Appointment

30 Minutes

10-15 Minutes

Goal of Treatment

Sustainable Results & Side-Effect Management

Basic listings with minimal exposure

Between Visit Support

Weekly Check-ins + In-App Support

Essentially None

Dedicated Lifestyle Access

24/7 in-app access

Disconnected across multiple chanels

HealD Logo

Traditional Plan

Care Access

Monthly Visit + 24/7 virtual support

Once every 90-120 days

Time Per Appointment

30 Minutes

10-15 Minutes

Goal of Treatment

Sustainable Results & Side-Effect Management

Basic listings with minimal exposure

Between Visit Support

Weekly Check-ins + In-App Support

Essentially None

Dedicated Lifestyle Access

24/7 in-app access

Disconnected across multiple chanels

Frequently Asked Questions

Frequently Asked Questions

Do I need insurance to join this program?

No. Heald's Endo-led plan is designed to give you direct access to endocrinologist-led care without depending on referrals or insurance approvals.

How often will I meet the endocrinologist?

You’ll have regular monthly tele-check-ins, with continuous support and guidance between visits based on your health data and progress.

Is this only for people with severe diabetes?

Heald is designed for pre-diabetics and Type 2 diabetics who want more structured, specialist-led care, especially when occasional visits and general advice aren’t enough.

Will I need to follow a strict diet or give up my favourite foods?

No. Your plan is personalized to your lifestyle and preferences, focusing on sustainable changes rather than restrictive diets.

What kind of results can I expect?

Many members report improvements in HbA1c, glucose stability, and energy levels. Outcomes vary, but the focus is on long-term, sustainable progress.

Is this program available in my area?

Heald's Endo-led program is now available in Virginia, with plans to expand to other locations.

What if I’ve already tried medications or other programs?

Many members come in after trying multiple approaches. Heald focuses on understanding your unique patterns and building a plan that works for you long-term.

How can I pay for this?

Heald is FSA, HSA eligible and also accepts payment using traditional modes such as credit card, etc.

PCP-led diabetes care
shouldn't take months to access.

PCP-led diabetes care shouldn't take months to access.

If you're looking for care that requires deeper guidance, closer physician involvement, and a more structured approach, you've come to the right place.

If you're looking for care that requires deeper guidance, closer physician involvement, and a more structured approach, you've come to the right place.

Insurance Accepted

Board-Certified PCP

100% From Home

Get Connected with us on:

Download Heald App

Address:

Completum Health Inc,
Tech Alpharetta
925 North Point Parkway, Suite 130, Alpharetta, GA 30005

© Copyright Heald. All Rights Reserved

Get Connected with us on:

Download Heald App

Address:

Completum Health Inc,
Tech Alpharetta
925 North Point Parkway, Suite 130, Alpharetta, GA 30005

© Copyright Heald. All Rights Reserved

Got any questions? I'm happy to help.