SEO Analyst

Who Are We Looking For?
HEALD is a leading digital health platform redefining diabetes management through innovation and personalized care. We're looking for a motivated and detail-oriented SEO Analyst to join our team and support the growth of our online presence. If you have a passion for SEO, enjoy solving technical challenges, and love working with data to drive results, we’d love to have you on board!

Responsibilities:

● Keyword Research and Optimization:
Conduct comprehensive keyword research and optimize content based on search intent.

● Performance Monitoring and Reporting:
Track keyword rankings and analyze traffic trends to evaluate performance. Prepare regular reports to share insights and progress.

● Content and Site Audits:
Perform in-depth content audits to identify optimization opportunities and recommend actionable improvements.
Conduct site audits to ensure the website remains error-free and SEO-compliant.

● Content Management:
Post blogs, articles, and updates in the CMS while maintaining SEO best practices.

● Internal Link Maintenance:
Ensure proper internal linking strategies are implemented to improve site navigation and user experience.

● Technical SEO:
Identify and resolve technical SEO issues, including crawl errors, broken links, and mobile usability problems.

● Outreach for Backlinks:
Build relationships and conduct outreach to acquire quality backlinks and improve domain authority.

● Data Management:
Use Excel and other tools to organize, analyze, and maintain SEO-related data effectively.

Required Skills & Experience:

● Experience:
2-3 years of SEO experience, preferably in the health or wellness industry.

● Technical Proficiency:
Strong understanding of on-page SEO and technical SEO with a proven ability to troubleshoot and resolve issues.

● Analytical Skills:
Proficient in analyzing data from tools like Google Search Console, Google Analytics, SEMrush, or similar platforms.

● Outreach Expertise:
Experience in conducting successful outreach campaigns to secure quality backlinks.

● Communication:
Strong written and verbal communication skills to coordinate with team members and external partners effectively.

● Educational Background:
A bachelor’s degree in any discipline.

● Desirable Experience:
Previous experience working with health or wellness-focused companies is an added advantage.

Benefits:

● Competitive compensation with the flexibility of fully remote work.

● Opportunity to work with a mission-driven team making a real impact in diabetes management.

● Professional growth opportunities in SEO and digital marketing.

Check us out: https://linktr.ee/heald.diabetes