Content Writer - Health & Wellness

Who are we Looking for?

Heald is a digital health platform focused on diabetes management and overall wellness through personalized care and cutting-edge technology. We’re seeking an experienced Content Writer with a passion for healthcare and wellness to join our team. This role will be instrumental in creating content that educates, inspires, and supports individuals on their health journeys, especially through blog writing, which is a central component of our content strategy.

Responsibilities:

• Blog Writing: Develop in-depth, well-researched, and engaging blog posts on topics related to health, wellness, diabetes management, and preventive care. Each post should be tailored to the needs of our target audience, providing valuable insights, practical tips, and actionable advice.

• Content Ideation & Research: Collaborate with the marketing and SEO teams to identify trending topics and keywords relevant to our audience. Conduct thorough research on health and wellness topics, including reviewing scientific studies, healthcare news, and industry trends, to produce accurate and credible blog content.

• SEO-Driven Blogging: Utilize SEO best practices in blog writing, including strategic keyword placement, internal and external linking, and crafting SEO-friendly headlines and meta descriptions to improve search engine rankings and attract organic traffic.

• Storytelling and Engagement: Craft compelling, reader-friendly narratives that bring complex health information to life. Use storytelling techniques to make blogs relatable and to establish an emotional connection with readers, fostering trust and brand loyalty.

• Content Structure & Formatting: Use appropriate formatting, such as subheadings, bullet points, and visuals, to enhance readability and keep readers engaged. Ensure all blogs are structured for easy scanning while maintaining a logical flow of information.

• Regular Blogging Cadence: Maintain a consistent publishing schedule for blogs, contributing to Heald’s goal of becoming a go-to resource for health and wellness. Stay updated on content performance and adjust based on feedback or analytical insights.

• Educational and Actionable Content: Ensure blog posts are not only informative but also actionable, providing readers with practical steps, advice, or resources they can apply to improve their health and wellness.

• Voice of the Customer (VOC) Content Development: Incorporate user feedback, questions, and concerns into blog topics to address the real needs of our audience. This approach helps create content that resonates deeply with users and aligns with their health goals.

• Analytics & Performance Tracking: Use content analytics tools to monitor blog performance, engagement rates, and SEO metrics. Regularly review and update older blog posts based on performance data, ensuring ongoing relevance and value.

Required Skills & Experience:

• Content Writing Experience: 3+ years of content writing experience with a proven track record of writing engaging, SEO-driven blog posts, preferably in healthcare, wellness, or a related industry.

• Exceptional Writing & Storytelling Skills: Ability to write clear, engaging, and informative blog content that aligns with Heald’s tone and voice. Strong skills in storytelling, with a knack for translating complex healthcare topics into easily understandable language.

• Healthcare Knowledge (Preferred): Familiarity with healthcare topics, terminology, and trends, particularly in diabetes management, lifestyle diseases, and wellness practices.

• SEO Knowledge & Content Optimization: Demonstrated experience in SEO best practices for blogging, including keyword research, content optimization, and understanding of how to increase visibility in search engine results.

• Editing & Proofreading Skills: Strong attention to detail in grammar, punctuation, and style. Experience in editing blog content for accuracy, readability, and adherence to brand guidelines.

• Creativity & Analytical Thinking: Creativity in generating new blog ideas and angles while being able to analyze content performance for continuous improvement.

• Project Management Skills: Strong organizational and time-management skills to handle multiple blog projects and meet publishing deadlines in a fast-paced environment.

Bonus Skills:

• Knowledge of content management systems (e.g., WordPress, Framer).

• Familiarity with blog-related analytics tools (e.g., Google Analytics, SEMrush).

• Experience with content repurposing and adapting blog content for other formats, such as social media and email newsletters.

Benefits:

• Competitive salary and potential for bonuses.

• Flexibility with remote work options.

• Opportunity to make a real impact on individuals’ lives through health and wellness.

• Collaborative and supportive team environment with a culture that values creativity and innovation.
  
  

Check us out: https://linktr.ee/heald.diabetes

Share Your Resume @ careers@iheald.com | +1 470 932 0043 (WA)