Get started

Get started

Metabolic Profiling: A Guide to Personalized Nutrition

Metabolic Profiling: A Guide to Personalized Nutrition

Heald Membership: Your Path to Diabetes Reversal

Team Heald

Team Heald

Posted on

Posted on

Dec 22, 2025

Dec 22, 2025

by

by

Medically Reviewed By:

Medically Reviewed By:

Table of content

Title
Title

For too long, making health decisions has felt like guesswork. You eat a "healthy" salad for lunch but feel sluggish by 3 p.m., with no real idea why. The power to change this dynamic is finally in your hands. With tools like continuous glucose monitors (CGMs) and other wearables, you can get a real-time look at what’s happening inside your body. You can see exactly how that salad, a morning walk, or a stressful meeting affects you. This is the core of personalized food and nutrition metabolic profiling to improve health—it’s about trading ambiguity for certainty. Instead of hoping you’re making the right choices, you get to make confident, data-driven decisions that lead to real, measurable, and sustainable results.

Request a Call Back

Key Takeaways

  • Personalize your nutrition to stop the guesswork: Your body has a unique metabolic response to food. Metabolic profiling uses your real-time data to build a plan based on your specific biology, which is why it succeeds where one-size-fits-all diets often fail.

  • Connect your choices to their direct impact: With tools like continuous glucose monitors, you can see exactly how a meal, a workout, or a stressful meeting affects your blood sugar. This immediate feedback helps you make small, informed adjustments that lead to better results.

  • Combine data with behavioral strategies for lasting change: Knowing what to eat is only half the battle. True success comes from understanding the "why" behind your habits and using your personal data to build new routines that address stress, emotional triggers, and your daily mindset.

What Is Metabolic Profiling?

Think of your metabolism as your body's unique operating system. It’s the complex web of chemical reactions that turns the food you eat into energy. For years, health advice has treated everyone's system as if it runs on the same software, but that’s just not the case. Metabolic profiling is the process of reading your body’s specific code. It’s a deep look at how you personally respond to different foods, activities, and even stress. Instead of following generic rules, you get a personalized instruction manual written just for you, based on your body’s real-time data. This approach moves beyond calorie counting to understand the quality and type of fuel your body truly needs to function at its best. It’s about trading guesswork for certainty and finding a sustainable path to health that is built entirely around you.

How Science Reads Your Unique Metabolism

At its core, metabolic profiling is about identifying your unique biological patterns. Scientists use this process to screen how your body composition reacts to certain foods and to pinpoint specific biomarkers—think of them as your body's personal data points. This information helps create dietary interventions tailored to your individual metabolic responses. It’s the difference between being told "eat more vegetables" and knowing that for your body, roasted broccoli is great, but sweet potatoes might cause a blood sugar spike. It’s a highly personalized approach that helps you understand the direct cause and effect between your lifestyle choices and your metabolic health.

The Tools: From CGMs to Advanced Lab Tests

So, how do we gather all this personal data? It starts with accessible technology. A continuous glucose monitor (CGM) is a small wearable sensor that gives you a real-time look at how your blood sugar levels respond to meals, exercise, and sleep. This data is then combined with information from other wearables, like your fitness tracker or smart scale. For an even deeper understanding, we can look at metabolomics, which is the study of the small molecules in your body called metabolites. By analyzing these, we get a clear picture of your metabolic state and can design a diet that’s truly optimized for you.

What Your Biomarkers Reveal About Your Health

Your biomarkers tell a story about what’s happening inside your body. Your glucose patterns, for example, can reveal a hidden sensitivity to a food you thought was healthy. By tracking these markers, you can see exactly how a morning walk stabilizes your blood sugar or how a stressful meeting affects it. This level of insight is powerful. Research shows that personalized nutrition, guided by your unique metabolic data, can significantly improve cardiometabolic health. It allows you to make informed, precise adjustments to your diet and lifestyle, leading to better energy, more stable moods, and sustainable health improvements.

Personalized Nutrition vs. One-Size-Fits-All Diets

If you’ve ever felt frustrated trying a diet that a friend swore by, only to see zero results, you’re not alone. For years, we’ve been told that a single approach—low-carb, low-fat, keto, paleo—is the answer. But the truth is, nutrition isn’t a one-size-fits-all puzzle. The reason so many diets fail isn’t a lack of willpower; it’s a lack of personalization. Your body has a unique way of processing food, and understanding that is the key to finding a way of eating that finally works for you. Instead of forcing your lifestyle into a rigid diet plan, a personalized approach builds a plan around your unique biology.

Why Generic Diet Plans Often Fail

Generic diet plans operate on a simple, yet flawed, premise: that a specific set of rules will work for everyone. They don't account for the incredible complexity of your individual body. Research consistently shows that a single diet plan doesn't work for everyone because people's bodies react differently to food based on their genes, lifestyle, and environment. These plans ignore your unique metabolic rate, your gut microbiome, your hormonal health, and even your daily stress levels—all of which influence how you process food. When a generic plan doesn't deliver, it's easy to blame yourself. But the problem isn't you; it's the outdated approach of applying a mass-market solution to a deeply personal biological system.

How Your Body Responds to Food Differently

Have you ever wondered why a banana might cause your blood sugar to spike, while your partner can eat one with no issue? The answer lies in your unique metabolic response. Think of it like a chemical fingerprint. When you eat, your body breaks down food into metabolites, and studies show that the amounts of these metabolites can vary substantially from person to person, even after eating the exact same meal. This field of study, known as metabolomics, helps us understand these individual responses. It’s why one person might thrive on a higher-carb diet while another needs more healthy fats. Your body sends clear signals about what it needs; we just need the right tools to listen.

Moving from Guesswork to Precision Eating

Instead of guessing which foods are "good" or "bad" for you, metabolic profiling allows you to move toward precision eating. This approach uses data from your own body to build a nutritional strategy that is tailored to your specific needs. By identifying key biomarkers, we can understand exactly how you respond to different foods and create a plan that helps you feel your best and manage your blood sugar effectively. This isn't about following a restrictive diet. It's about empowerment. Precision nutrition gives you the insights to choose foods that fuel your unique metabolism, turning your daily meals from a source of stress into a powerful tool for your health.

How Metabolic Profiling Can Change Your Health

Understanding your metabolic profile is more than just collecting data; it’s about translating that information into meaningful, positive changes for your health. When you move beyond generic advice and start listening to what your body is actually telling you, you can finally address the root causes of your health concerns. Instead of guessing which foods are "good" or "bad," you get a clear roadmap based on your unique biology. This personalized approach is what makes lasting change possible, allowing you to fine-tune your nutrition and lifestyle choices with confidence and precision. The result is a more effective, sustainable path toward your health goals, whether that’s reversing type 2 diabetes, losing weight, or simply feeling your best every day.

Gain Better Blood Sugar Control

If you’re managing type 2 diabetes or pre-diabetes, you know the constant effort it takes to keep your blood sugar in a healthy range. Generic advice often falls short because it doesn’t account for your body’s specific reactions. Metabolic profiling cuts through the noise by showing you exactly how your glucose levels respond to different foods, activities, and even stress. Research has shown that a tailored nutrition plan based on this kind of deep personalization leads to significant improvements in blood sugar control and overall metabolic health. It’s the difference between following a standard rulebook and having a strategy designed just for you, giving you the power to make choices that truly stabilize your glucose levels.

Stick to a Diet That Actually Works for You

One of the biggest reasons diets fail is that they’re not sustainable. A one-size-fits-all plan might work for a little while, but if it doesn’t align with your body’s needs and preferences, it’s nearly impossible to follow long-term. Metabolic profiling helps you build an eating plan you can actually stick with because it’s based on foods that work for your metabolism. By identifying how you respond to different nutrients, you can create meals that are both satisfying and effective. This scientific approach helps develop dietary interventions that are tailored to the unique metabolic responses of each person, making healthy eating feel less like a chore and more like a natural, intuitive way of life.

Understand How Your Body Uses Food

Have you ever wondered why a certain meal leaves you feeling energized while the same one makes a friend feel sluggish? Metabolic profiling answers that question by giving you a behind-the-scenes look at how your body processes food. Using advanced science, it identifies specific biomarkers that reveal your individual responses to dietary intake. This isn’t just interesting information—it’s actionable insight. You learn which foods are your metabolic superstars and which ones might be causing hidden inflammation or glucose spikes. This deeper understanding empowers you to make smarter, more informed choices every day, effectively giving you a personalized user manual for your own body and its unique nutritional needs.

How to Read Your Metabolic Profile Results

Your metabolic profile is more than just a collection of data points; it’s a personal roadmap to better health. But like any map, it’s only useful if you know how to read it. Understanding your results is the first step toward making meaningful changes that stick. It’s about moving past generic advice and learning the specific language your body uses to communicate its needs. Let’s break down how to interpret this powerful information.

Decode Your Glucose and Insulin Patterns

When you look at your glucose data, you’re seeing a story unfold in real time. It’s not about a single "good" or "bad" number, but about the patterns: the height of the peaks after meals, how quickly your levels return to baseline, and how stable they are overnight. What’s fascinating is how unique these patterns are. Research confirms that a huge variability exists in how people respond to the same foods. Your post-meal glucose response is entirely your own, which is why a diet that works for a friend might not work for you. Learning to read these daily rhythms is the key to understanding how your body manages energy.

Pinpoint Your Personal Food Triggers

Once you can see your glucose patterns, you can start connecting the dots back to your plate. Metabolic profiling helps you identify the specific foods and meal combinations that cause your blood sugar to spike. It’s not about labeling foods as "off-limits" forever; it’s about gaining clarity. Maybe you discover that a banana on its own sends your glucose soaring, but pairing it with almond butter keeps things stable. This technology is essential for creating a diet based on your body’s individual metabolic responses, allowing you to build a sustainable eating plan that feels empowering, not restrictive.

Why an Expert Guide Makes All the Difference

Data is powerful, but data without context can be overwhelming. Seeing a glucose spike is one thing; knowing exactly what to do about it is another. This is where expert guidance becomes invaluable. A trained professional can help you interpret your results within the bigger picture of your health, lifestyle, and even your unique genetic makeup. They help translate the numbers into a practical, personalized plan. This approach, often called precision nutrition, moves beyond guesswork, ensuring the changes you make are the right ones for your body. An expert acts as your translator and strategist, turning insights into lasting results.

Turn Your Metabolic Insights into Action

Understanding your metabolic profile is the first step. The real magic happens when you translate that knowledge into your daily life. This is where you move from simply collecting data to making confident, informed decisions about your health. Instead of following generic advice, you get to build a lifestyle that’s designed by you, for you. It’s about using your unique blueprint to guide your choices, from the grocery aisle to your dinner plate. Let’s look at how you can put your metabolic insights to work.

Choose Foods That Fuel Your Unique Metabolism

Imagine knowing exactly which foods make your body feel its best. That’s the power of personalized nutrition. Your metabolic profile acts like a personalized food guide, showing you which carbs, proteins, and fats stabilize your blood sugar and which ones send it on a rollercoaster. This science, known as metabolomics, helps identify the specific foods that work in harmony with your system. Instead of guessing if quinoa is better for you than brown rice, your data can give you a clear answer. This allows you to build a diet around foods that not only taste good but also support your long-term health goals, making healthy eating feel intuitive rather than restrictive.

Learn the Best Times for You to Eat

It’s not just what you eat, but when you eat that matters. Your body’s ability to process food changes throughout the day, and your metabolic profile can reveal your optimal eating windows. For some people, a bigger breakfast and a lighter dinner might be key to stable energy levels. For others, a small, protein-rich snack in the afternoon could prevent an energy dip. By paying attention to your glucose patterns, you can learn your body’s natural rhythm. Timing your meals wisely can significantly improve your metabolic response, helping you get the most benefit from the healthy foods you’re already choosing.

Use Your Data to Guide Daily Decisions

Your metabolic data is your personal health compass, helping you make small, smart choices every day. When you see in real-time how a walk after lunch stabilizes your glucose, you’re more likely to make it a habit. This feedback loop is incredibly powerful. Using metabolic testing to personalize behavioral programs has been shown to help people stick to their plans and see better results. It’s not about aiming for perfection; it’s about learning and adjusting. If a certain meal causes a spike, you have the information you need to tweak it next time—maybe by adding more fiber or protein. This turns every meal into an opportunity to learn more about your body.

The Missing Piece: Why Your Mindset Matters

Understanding your metabolic profile is a huge step forward. It gives you a personalized roadmap, showing you exactly how your body processes food. But data alone doesn't create lasting change. The most accurate CGM data in the world won't stop a late-night craving driven by stress or habit. This is where the real work—and the real transformation—begins.

True metabolic health isn’t just about swapping white bread for whole wheat; it's about understanding the behaviors, emotions, and routines that shape your choices every single day. It’s the difference between a temporary diet and a permanent lifestyle shift. By pairing your unique metabolic data with a focus on your mindset, you can move beyond simply knowing what to do and start building the habits that make it feel second nature. This approach addresses the root cause of your health patterns, ensuring the changes you make are sustainable for life, not just for a few weeks. It’s about creating a system for your health that works even on your toughest days, because it’s built around how you actually live.

Get to the "Why" Behind Your Eating Habits

Have you ever followed a diet perfectly all day, only to find yourself reaching for snacks after dinner? Your metabolic data can tell you which snacks impact your blood sugar the most, but it can't tell you why you're reaching for them. Are you bored, stressed, or just following a lifelong habit? Getting to the root of these behaviors is key.

Personalized nutrition is most effective when it accounts for your lifestyle, preferences, and emotional triggers. By understanding the "why" behind your choices, you can create strategies that work with your life, not against it. This insight helps you make sustainable changes because you’re addressing the actual cause instead of just trying to suppress the symptom with willpower.

Build New, Sustainable Habits Based on Your Profile

Your metabolic profile is your personal blueprint for health. It shows which foods give you stable energy and which ones send your glucose on a rollercoaster. The next step is to use that blueprint to build new, stronger habits. If you know a certain breakfast leads to a mid-morning energy crash, you can design a new morning routine around a meal that keeps you steady and focused.

This isn't about restriction; it's about intention. You can use your data to create tailored dietary recommendations that become the foundation of your new normal. Instead of fighting cravings, you’re building a lifestyle where you feel so good that the old habits lose their appeal. It’s a proactive approach that puts you in control.

Address How Stress and Emotions Affect Your Metabolism

Stress has a direct, physical impact on your body. When you're stressed, your body releases cortisol, a hormone that can raise your blood sugar levels, even if you haven't eaten anything. For many people, stress and other strong emotions are also powerful triggers for eating foods that offer comfort but disrupt metabolic health.

Ignoring this connection is a recipe for frustration. A successful health plan must include strategies for managing stress and understanding your emotional landscape. Recognizing the psychological factors that influence your eating habits is just as important as counting carbs. By learning to respond to stress in healthier ways, you protect both your mental well-being and your metabolic health.

The Technology That Powers Your Plan

Understanding your metabolic profile is one thing, but turning those insights into daily habits is where the real change happens. This isn’t about a one-time snapshot of your health; it’s about creating a continuous conversation with your body. Modern technology makes this conversation possible, acting as a translator between your body’s signals and the choices you make every day. Instead of following generic advice, you get a plan powered by your own data.

Think of it as having a team of tiny investigators working for you 24/7, collecting clues about your unique biology. These tools gather information on your glucose, activity, sleep, and more, then piece it all together to show you what’s really going on inside. This data-driven approach removes the guesswork from your health journey. You’re no longer just hoping a diet works; you’re seeing in real-time what your body needs to thrive. Let’s look at the key pieces of technology that make this personalized approach so effective.

Get Real-Time Feedback with Continuous Glucose Monitoring

A continuous glucose monitor, or CGM, is a small, wearable sensor that tracks your glucose levels around the clock. This is a game-changer because it gives you a direct window into how your body responds to your life in real time. You can immediately see how that morning smoothie, a stressful work call, or an evening walk impacts your blood sugar. This real-time feedback on glucose levels allows you to connect the dots between your actions and your body’s reactions. Instead of waiting weeks for a lab test, you get instant information that helps you make smarter choices at your very next meal.

Connect Your Wearables for a Complete Picture

Many of us already use wearables like smartwatches or fitness trackers to count our steps or monitor our sleep. The Heald platform integrates the data from these devices to create a holistic view of your health. Your activity levels, sleep quality, and heart rate are all crucial pieces of your metabolic puzzle. By combining this information with your CGM data, you get a comprehensive view of your health that goes far beyond diet alone. You can finally see how a poor night’s sleep affects your food cravings the next day or how a simple walk after lunch can stabilize your glucose, empowering you to build a lifestyle that supports your goals.

Let AI Find Your Personalized Health Patterns

All this data from your CGM and wearables is incredibly valuable, but it can also be a lot to process. That’s where artificial intelligence (AI) comes in. Think of it as your personal data scientist, working behind the scenes to analyze all the information and spot trends you might miss. The AI can identify patterns unique to you, like which food combinations keep you full and energized or the optimal time of day for you to exercise. It turns streams of data into simple, actionable insights, so you can focus on making changes without feeling overwhelmed by the numbers.

From Data to Lasting Results

Understanding your metabolic profile is a huge step, but it's what you do with that information that creates real, lasting change. The data from your CGM, wearables, and lab tests isn't just a collection of numbers; it's the blueprint for a healthier life. It’s the key to moving past the cycle of trying and failing with generic plans that were never designed for you in the first place. Turning these insights into daily habits is where the transformation happens. It’s about building a strategy that feels less like a strict diet and more like a natural way of living—one that’s backed by your own biology.

Create a Meal Plan You Can Actually Follow

Forget the endless lists of "good" and "bad" foods. Your metabolic profile shows you exactly how your body responds to different nutrients. This allows you to build a meal plan around foods that stabilize your blood sugar, give you steady energy, and actually taste good. Research shows that metabolic profiling is key to developing personalized meal plans that align with your health goals. Instead of fighting against your body's needs with a restrictive diet, you get to work with them. This makes your plan sustainable for the long haul because it’s designed for your unique biology, lifestyle, and even your cultural food preferences. It’s nutrition that finally fits.

Track Your Progress and Adapt Your Strategy

Your body isn't static, and your health plan shouldn't be either. What works for you today might need a small tweak next month. Using tools like a CGM gives you real-time feedback, showing you the direct impact of a meal or a workout. This allows you to make informed adjustments instead of guessing. Studies confirm that following a personalized dietary program and adapting it based on your results leads to significant health improvements. Think of it as a continuous conversation with your body. You try something, see the result, and adjust. This iterative process empowers you to stay on track and ensures your strategy evolves as your health does.

Integrate Sleep, Activity, and Stress for Optimal Health

Food is a huge piece of the puzzle, but it’s not the only one. A sleepless night, a stressful day, or a week of inactivity can all impact your blood sugar and overall metabolic health, no matter how well you eat. A truly effective plan looks at the whole picture. Your metabolic data helps you see the connections between your lifestyle choices and your body’s responses. Improving your cardiometabolic health isn't just about diet; it's about creating harmony between your nutrition, activity, sleep, and stress management. When these elements work together, you create a powerful foundation for sustainable well-being.

What's Next in Personalized Nutrition?

If you’ve ever felt like you’re doing everything right with your diet but still not seeing results, you’re not alone. The truth is, the future of health isn’t about finding the one “perfect” diet—it’s about understanding what’s perfect for you. We’re moving beyond generic advice and into an era of true precision, where your health plan is as unique as your fingerprint. This next wave of personalized nutrition is powered by incredible technology that listens to your body’s specific signals, from your gut microbiome to your genetic makeup.

Imagine knowing with certainty which foods will stabilize your blood sugar and which will send it on a rollercoaster. This isn't science fiction; it's the direction health technology is headed. By combining real-time data from wearables with deeper biological insights, we can create a dynamic picture of your metabolic health. This allows for a plan that adapts with you, helping you make smarter choices that lead to sustainable, long-term results. It’s about ending the guesswork and starting a conversation with your body, with science as the translator.

The Future of Precision Health Technology

The next frontier in nutrition is all about getting more granular with your data. Technologies like metabolomics are helping us understand your body's unique chemical processes by identifying specific food-derived biomarkers that show exactly how you respond to what you eat. Think of it as a detailed report card on your metabolism. This level of insight allows for the development of personalized functional foods and plans tailored to your body’s exact needs. It also means we can use your genetic insights to build a framework for eating that works with your biology, not against it, creating a truly precise approach to your health.

Connecting Gut Health to Your Metabolism

Your gut is home to trillions of bacteria that play a huge role in your overall health, especially your metabolism. The exciting news is that a personalized diet can directly influence this delicate ecosystem for the better. Recent studies show that following a personalized nutrition program leads to significant improvements in both cardiometabolic and gut health—far more than following standard dietary advice. What’s even more encouraging is that this approach doesn’t force everyone into the same restrictive plan. Instead, it helps you find a wide variety of foods that your body and your gut microbiome love, making it a sustainable and enjoyable way to eat for life.

Related Articles

Request a Call Back

Frequently Asked Questions

Is metabolic profiling just a high-tech way to count carbs? Not at all. While you'll see how your body responds to carbs, this approach goes much deeper than just counting. It’s about understanding the quality of your food and your body's unique reaction to it. You might find that a certain type of carb, when paired with a specific protein and fat, keeps your blood sugar perfectly stable. It’s less about simple math and more about learning your body’s personal language so you can make smarter, more nuanced choices.

Do I have to give up all my favorite foods? The goal is to create a way of eating that you can enjoy for life, not to put you on a restrictive diet that makes you miserable. Metabolic profiling is about empowerment, not elimination. It gives you the data to understand how your favorite foods affect you. From there, you can work with your care team to find strategies—like adjusting portion sizes, pairing foods differently, or timing your meals—that allow you to enjoy what you love without derailing your health goals.

What if I'm not a tech-savvy person? Will I be able to use the tools? It’s a common concern, but the technology is designed to be as simple as possible. The main goal is for the tools to work quietly in the background, gathering insights for you. More importantly, you’re never left alone to figure out the data. The information is interpreted with the help of an expert care team who translates the numbers into practical, real-world advice. They handle the complexity so you can focus on your health.

I already know stress affects my eating. How does this approach actually help with that? This is where the data becomes a powerful tool for building self-awareness. Seeing a real-time glucose spike on your monitor after a stressful meeting makes that connection impossible to ignore. Once you can clearly see the physical impact of stress, you can work with a coach on the behavioral side to develop new, healthier coping mechanisms. It’s about addressing the root cause of your habits, not just trying to manage the symptoms with willpower.

Is this only for people trying to manage type 2 diabetes? While it is an incredibly effective approach for managing or reversing type 2 diabetes and pre-diabetes, the principles are valuable for anyone who wants to improve their metabolic health. If you're struggling with energy crashes, stubborn weight, or simply want to feel your best, understanding your unique metabolism provides the personal instruction manual you need to optimize how your body functions every day.

Diabetes Prevention Program (DPP)

Diabetes Prevention Program (DPP)

Designed By

Designed By

Let's Reverse Type-2 Diabetes

Let's Reverse
Type-2 Diabetes

Prevent Type 2 Diabetes with a CDC-Recognised Program — Available at Zero Cost Based on Eligibility.

Prevent Type 2 Diabetes with a CDC-Recognised Program — Available at Zero Cost Based on Eligibility.

About the Author

About the Author

Team Heald is a multidisciplinary group of medical and wellness experts dedicated to transforming diabetes care through a balanced approach of science and emotional wellbeing. Guided by a holistic 5-point healing framework of diet, activity, sleep, stress, and medication, we deliver personalized, doctor-led programs tailored to each individual’s lifestyle and challenges. With decades of combined experience across endocrinology, cardiology, behavioral psychology, diabetes management, and wellness coaching, Team Heald provides accurate data-driven guidance and compassionate human support to help people confidently take control of their health.

Team Heald is a multidisciplinary group of medical and wellness experts dedicated to transforming diabetes care through a balanced approach of science and emotional wellbeing. Guided by a holistic 5-point healing framework of diet, activity, sleep, stress, and medication, we deliver personalized, doctor-led programs tailored to each individual’s lifestyle and challenges. With decades of combined experience across endocrinology, cardiology, behavioral psychology, diabetes management, and wellness coaching, Team Heald provides accurate data-driven guidance and compassionate human support to help people confidently take control of their health.

Popular Blogs

Comments

HealD Logo

Get Connected with us on:

Address:

Completum health Inc,
Tech Alpharetta
925 North Point Parkway,
Suite 130,
Alpharetta, GA 30005

© Copyright Heald. All Rights Reserved

HealD Logo

Get Connected with us on:

Address:

Completum health Inc,
Tech Alpharetta
925 North Point Parkway,
Suite 130,
Alpharetta, GA 30005

© Copyright Heald. All Rights Reserved

HealD Logo

Get Connected with us on:

Address:

Completum health Inc,
Tech Alpharetta
925 North Point Parkway, Suite 130, Alpharetta, GA 30005

© Copyright Heald. All Rights Reserved